This week we mainly worked on preparing for the final presentation of the game. We essentially want to present a vertical slice. Since I'm on the financial team, I worked on calculating the customer acquisition cost, along with the CFO, a member of marketing and the CEO of the company. The main problem we kept having was figuring out how much we as a company should spend on marketing as well as figuring out our goal number of customers. I learned that even though there can be some great social media sites to try to advertise, it may not always be worth doing so because the cost is just too much.
Spread sheet on the current expenses
The other big issue that took a while to determine was the goal number of customers. This has been a problem figuring out because at first we needed to have a number to determine the amount of marketing we could do. It's like we needed research on customers of our game when our game isn't even out. In the end we set a goal of 500 customers and used that in conjunction with our marketing plans.
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