This week I have been trying to figure out a way to calculate the customer acquisition cost (CAC). I am finding this to be rather difficult because there are a lot of factors that are needed to calculate this but at the same time we don't have a lot of numbers to work with. What I mean is, for instance, one big variable that is needed is marketing numbers. As a new company, we are trying to spend as little money as possible. Furthermore, we are most likely going to use free marketing tactics whenever possible. So far, the only real marketing ideas that would cost us money is buying Facebook and Twitter likes and followers.
I looked up several websites to see if there are any formulas to calculate the CAC. Some formulas require more variables; However, the majority of the sites had two main variables that remained the same: marketing cost and number of costumers. The main concern is the number of customers. While optimism is may help us give us the needed drive to push forward with our product, it can also be a hindrance. I hope to be able to calculate this soon.
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